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Retail Margin Planning Guide for Freemax Onnix 2

Published 2026 · VapeWholesaleHub trade desk

Retail margin planning for Onnix 2 starts from the shelf price and works backwards.

Distributors reviewing their Onnix 2 range usually find that retail margin planning explains most of the variance in results between accounts.

In practice the decision comes down to three numbers: unit cost, freight per unit and the realistic sell through rate for Onnix 2.

Why retail margin planning matters on the Onnix 2

Specialist shops generally target a higher multiple than convenience channels.

Cash flow is the quiet constraint behind retail margin planning: the cheapest option is rarely the one that frees the most working capital.

Bundle pricing on device plus consumables protects margin better than discounting hardware.

Reference specification

Item	Value
Model	Onnix 2
Brand	Freemax
Category	Box Mods
Battery	1300 mAh
Output range	10-40 W
Capacity	2.0 ml
Charging	Magnetic dock
Coil options	0.4 / 0.6 ohm
Carton quantity	240 units

Promotional depth should be agreed before launch so margin does not erode quietly.

Practical notes for buyers

Shops that receive a short briefing on retail margin planning convert noticeably better than shops that only receive stock.

Checklist

Check carton quantities against the commercial invoice line by line.
Review the reorder point after one full selling cycle.
Record the arrival condition with photographs on the day of delivery.
Confirm the exact configuration in writing before the deposit is paid.
Log sell through by account for the first eight weeks.
Keep certificates current and filed against the exact model name.

Commercial terms

Volume commitments work best when they are structured as a rolling target rather than a single fixed number.

Payment history is the single most reliable route to better terms, more than total annual volume.

Volume tier	Indicative unit level	Lead time
Carton (127 units)	Tier 1	7-12 days
Pallet (901 units)	Tier 2	21-30 days
Container (13535 units)	Tier 3	7-12 days

All figures above are indicative working ranges used for planning. Final specification and commercial terms are confirmed in writing before any deposit.

Frequently asked questions

What margin can retailers expect on Onnix 2?

Specialist retail typically works on a two to three times multiple, with consumables carrying the steady return.

Can packaging be adjusted for our market?

Artwork localisation is straightforward; structural changes need larger volumes and a longer lead time.

What happens if a batch fails inspection?

The agreed procedure normally covers replacement of affected units or credit against the next order, documented before shipment.

Do you support long term supply agreements?

Yes, rolling agreements with defined review points work better for both sides than rigid annual commitments.

Final word

None of this is complicated, but it does need to be written down and reviewed on a schedule.

Trade enquiry

Quotations, samples and artwork files are available on request. Please state model, quantity per SKU, destination and target delivery window.

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